Plans: from idea to market leader

The problem

A new brand in a category where buyers compare everything and nobody owned the market. A homepage alone would not do it: the business needed a store that sells, tools people come back for, and messaging in the words its customers already use.

The mechanism

The website, webshop and web applications (guest list, table plan, digital invitation, wedding page) were built as 1 conversion system. The free tools bring buyers in; the store converts them.

Tooling, infrastructure and methodology were set up so the brand could ship products and pages fast. The webshop carries 15+ products today.

Customer language was mined from Croatian user-generated content and turned into the voice of the site and the content system: the Authority System side of the build.