Build
The finished system, source, QA record, and handover pack. Your team receives the keys and runs it from its own accounts.
What you can buy
3 systems. Pick the bottleneck.
Each system ends as a finished asset your team owns: a ready outbound engine, a conversion asset, or an authority package. The teardown finds which one is worth building, if any.
How the work closes
Scope locks firstThe bottleneck and finish line are written before code.
1 operator keeps the contextStrategy and implementation never split across a handoff.
You inherit the tested systemSource, QA evidence, and operating notes land in your stack.
The build shelf
The offer should sound like the thing you receive.
Best fit, shipped artifact, build window, and ownership are visible before the call.
01 / OUTBOUNDOutbound engine + handover
GTM System
A filled-tank outbound engine: market math, lead source, warmed sending layer, Instantly sequences, QA gates, and a client-owned account ready to send after approval.
Best when
You need predictable outbound capacity, but the list logic, copy, sending setup, and handoff keep living in separate places.
What ships
- Outreach math, TAM slice, list rules, suppression logic, and a launch batch built from approved data sources
- ScaledMail white-glove infrastructure path where appropriate, with domains, inbox warmup, and deliverability gates separated from strategy
- Instantly campaign structure, sequences, variables, QA checklist, and a handover account your team can run, with optional managed operation later
02 / CONVERTPremium website + conversion asset
Conversion System
A premium conversion asset, not a commodity website: positioning, design system, responsive build, QA, and calculators that help buyers price the problem before they book.
Best when
You look better in conversation than on your website, or your outbound sends buyers to a page that undersells the actual offer.
What ships
- Buyer research, conversion audit, positioning architecture, and browser-rendered design direction
- Responsive website or landing system with form states, SEO basics, purposeful motion, and ROI or cost calculator modules
- Source, design tokens, implementation map, QA report, launch gates, and handover docs
03 / AUTHORITYResearch-backed content system
Authority Loop
A three-month authority package: niche creator research, proven post formats, brand-safe voice, designed assets, schedule, and a folder ready to publish from.
Best when
You need founder-led or expert-led visibility, but the company lacks a repeatable way to turn proof, market insight, and point of view into posts that convert.
What ships
- Research on 5 relevant voices in your niche, distilled into patterns your market already rewards
- Voice profile, proof bank, post format library, visual rules, and conversion-aware content angles
- Three months of posts, publishing schedule, designed assets where useful, and a handover folder your team can run
Deployment choice
Own the build either way.
The only difference is who drives after handover.
Build + Run
The same owned system, plus a managed operating window where Market OS reviews performance, keeps the pipeline filled, and hands you the results.
Before you buy
The commercial questions, answered plainly.
Do I have to buy the full build?+
No. If the leak is narrow, it stays narrow. A GTM Quick Win, conversion blueprint, or decision sprint can ship 1 useful module in days without pretending it needs a full installation.
Why is there no generic public price?+
The scope unit changes by build: markets, routes, workflows, data sources, and deployment responsibility. The teardown produces a written scope and fixed price before work starts. There is no hourly meter and no surprise subscription.
Is this a retainer?+
No. The default is a finite project with a handover date. Optional continuity exists only when you want another set of senior hands after the asset already runs without them.
What exactly do I own?+
The client-specific implementation: source, configuration, models, templates, routes, and operating documentation. Market OS keeps the master methods, prompts, skills, and factory that produce the build.
What does my team need to provide?+
A decision owner, access to the relevant accounts, source material, and fast answers when the build hits a real choice. The agreement names those inputs before the clock starts.
Buy the bottleneck, not the menu.
The teardown names the expensive leak first. Then the smallest build that can remove it gets a fixed scope, price, and handover date.