Case Files

Raw counts with their denominators, and the mechanism that produced them. Clients are anonymized until naming permission is documented; the numbers are printed exactly as recorded.

CF-01The scorecard that opened 80 doorsA Swiss custom-software firm12.1%reply rate1,722 contacted→206 replies→80 interestedCF-02The roundtable family offices answeredA Swiss investment firm13.5%reply rate971 prospects→130 replies→33 interestedCF-03The research frame that beat the pitchA Swiss digital agency serving healthcare organisations23.9%reply rate125 accounts→27 replies→7 interestedCF-04The pitch that named the messA US sales-ops platform15.0%positive-reply rate2,400 sends→60 replies→24 opportunitiesCF-05The analysis that arrived finishedA Texas energy-procurement advisory8.0%positive-reply rate34,400 sends→771 replies→62 positiveCF-06The gap analysis contractors answeredA North American performance-marketing agency9.1%positive-reply rate2,100 sent→44 replies→4 positiveCF-07The pattern-interrupt that hiredAn AI talent-sourcing startup4.7%positive-reply rate86,829 prospects→491 replies→23 positiveCF-08The $650 unlimited offer that scaledA productized design-subscription company3.6%positive-reply rate67,100 sent→832 replies→30 positiveCF-09Volume, with honest numbersA German 360-degree-tour photography provider330opportunities~603,720 sends→330 opportunitiesCF-10The website built like an engineA Croatian facilities-services company0QA defects at handover3 design directions→7 routes built→0 QA defects at handoverCF-11Accelerator builds: 3 ventures, 2 market leaders3 early-stage ventures and a Vienna consulting firm2market leaders built3 ventures from idea→2 built into market leaders→7 product categories in 1 of them

Evidence protocol

The denominator stays on screen.

3 rules stop campaign evidence from becoming agency theater.

Raw chain
1,722contacted->206replies->80interested

Percentages never appear without the count underneath them.

Cohort lock

Totals, winning segments, and losing tests stay separate.

Claim boundaryOpportunity does not equal revenue

The site reports the conversation. Only the client's CRM can prove the close.

Next file

Start with the baseline you already have.

The teardown reads the motion as it exists, names the leak, and defines the denominator before anybody promises an outcome.

Build my baseline
CF / NEXTAwaiting baseline
Motion
Your current system
Denominator
Not yet locked
First gate
Evidence review

Nothing enters the ledger until the source and measurement rule are explicit.