The website built like an engine
A Croatian facilities-services company
The problem
The company sold serious B2B services through a site that undersold them. The usual agency route offers a moodboard, a template, and a retainer. What was needed was a finished, ownable conversion system.
The mechanism
The live site was audited first: what it said, what it failed to say, and where visitors leaked.
3 materially different design directions were built and rendered in the browser, compared against a written anti-generic checklist, and 1 was selected on reasoned tradeoffs, not taste.
The selected direction became a complete 7-route responsive build with copy architecture in the local language, form and SEO scaffolding, and an implementation handover: design tokens, CMS map, and launch gates.
Handover passed a deterministic QA pass: every route, link, and image verified, 0 broken references, accessibility minimums checked.
This build is handover-ready and implementation is with the client; it is not yet live, so no conversion numbers are claimed. The QA counts above are from the written handover check, not marketing.